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What Is 2.0? A New Era Defined

We hear a lot of people talking about the 2.0 world we live in. Marketers refer to social media tools as Web 2.0. The titles of business books increasingly contain that magical number—2.0. But what...

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Why Not Differentiate Yourself Using Facebook?

This week a headline on CNN grabbed my attention. It read, “Young job-seekers hiding their Facebook pages.” My first thought was, “That’s pretty stupid!” My second thought was, “If it’s not stupid,...

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Day 24 – Social Media Plan – Business

Develop a social media plan that integrates new and traditional media. Some people are so obsessed with social media technology that they overlook their communication strategy. They are so focused on...

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How to Handle a Negative Comment in Social Media

Earlier this month, something happened that increased my respect for the city newspaper. Actually, the paper itself did nothing unusual. Rather, one of its loyal employees did something worthy of...

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Introducing Student Guest Bloggers

Last month I was honored to speak before a class of university students preparing for careers in the nonprofit sector. Our topic of conversation was social media. We talked about the trends in social...

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Marie – An Inspiring Volunteer and Storm Victim

Before the monster tornado struck, Marie was an active volunteer with the American Red Cross in Joplin. The night the tornado hit, Marie lost her apartment and most of her personal possessions. Unhurt,...

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Are You Too Boring To Be on Facebook?

I‘m Facebook friends with a former radio journalist turned PR pro. She shares almost nothing on Facebook, saying, “I’d rather report the news than be the news.” I don’t get it. A relative of mine does...

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To Be Differentiated, Blend Personal and Professional

Many job seekers—your competitors—have been advised by friends or career counselors to hide the personal dimensions of their personal brands. Job seekers are admonished to set their Facebook settings...

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To Be Findable, Expand Your Digital Footprint

Google your name. The search results represent your digital footprint. Do you like what you see? Does your online presence help someone understand 1) who you are professionally, 2) who you are...

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To Be Findable, Share Your Content Online

To a great extent, you can control what people see when they Google your name. You can proactively create the content that fills your digital footprint. I suggest you create content that reflects the...

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